Mystery Shopper Services 

Mystery Shopping (secret shopping) research is frequently used for both an organization’s internal evaluation, as well as a tool for competitive research. berryFORMS provides mystery shopping services along SouthFlorida’s tri counties ( Dade, Broward and Palm Beach ). All of our shoppers are highly screened, college educated professionals. We target higher-end products such as; beauty salons, restaurants, small and medium retailers, home sales, auto sales, electronics, and attractions. We work with your staff to develop a customized questionnaire for shoppers based on your sales and customer services processes.

Internal evaluation

Mystery shopping is a valuable tool used to evaluate your organization as your customers view it. Although we customize your evaluation tool for your particular needs, a few common questions we frequently analyze are:

• Are the employees performing as trained?
• Is the level of customer service appropriate for your product or service?
• Is your storefront clean/organized? Is it attractive and does it attract customers?
• Is your sales technique solid?
• Do your employees up-sell or offer options and incentives?

We use both qualitative and quantitative feedback using eSurvey to give you a rating in real time, as well as share important customer perceptions.

Competitive Mystery Shops

Competitive mystery shops provide you with crucial information about your competitors; their offerings, prices, sales techniques, who they’re targeting, and the products and/or services on which they are focusing. We don’t just shop for current prices, but delve deeper into their strategies, promotions, and customer service. With this information, you will be able to capitalize on their weaknesses, learn their strengths, determine your market niche, and separate your organization from its competitors. You will obtain the edge you need to be successful in this competitive market place.

We Offer the Following Services 

Real Time Reporting: 
Thanks to eSurvey Reports/results are delivered or accessible to a client in Real Time while visiting the store. Of course 48 hour and 72 hour full elaborated reporting follow the scope of work.

We GUARANTEE the genuinely of our information because our clients get a Time Stamped and Location Geotaged report for each visit along with an audited activity report and mapping of their route for the day.

Audio Recorded Shops: 
Shop audits in which sound is recorded. Could be for either customer service or integrity. Restricted by law in some states.

Competitive Shops: 
Shops in which a clients' competitor is visited and information is noted on the same survey used by the client. Usually requested to compare customer service or pricing with a competitor. 

Customer Service Evaluation: 
The typical mystery shop in which individuals pose as customers and then, after leaving the facility, fill out a survey form regarding policy compliance, customer service, selling skills, facility appearance and/or product quality. Also called General Mystery Shopping.

Discrimination Testing: 
Mystery shops of establishments to collect information on treatment of customers with varying demographics. Sometimes requested by the client to ensure equal treatment, sometimes requested by the government. Depending on the setup of the program, these shops may be restricted by law.

Incentive Based Shopping Program: 
A mystery shopping program whose results may spur a reward to the employees who were shopped.

Integrity Evaluations: 
Shops in which employees evaluated covertly are in order to measure/determine their honesty. Usually requested due to a problem and typically focused on the cash transaction between the shopper and a specific employee. Restricted by law in some states. MSPA advises only those with private investigator licensing perform integrity testing.

Merchandising Audits: 

Overt or covert visits by representatives who are asked to check merchandising and point of purchase issues; including, but not limited to, the stocking, placement and pricing of specific merchandise and POP materials. Usually requested to ensure policy compliance by either a retail store or the manufacturer of the product.

Mystery Shopping: 
We use of pre-recruited and qualified consumers (typically independent contractors) or professional staff trained to evaluate a business anonymously using a prescribed evaluation form. The evaluation may take place in person at the business establishment or through other public media such as telephone or internet. Mystery shopping is also referred to as Secret Shopping, Spotter Services, Shopper Programs, Undercover Performance Evaluations, Anonymous Consumers, Shopper Audits, Virtual Customers® and so on.

Price Audit: 
Overt/covert recording of the prices of various products or services. Usually used to evaluate pricing compliance by retailer or manufacturer; or to respond to price changes among competitors.

Questionnaire and Program Design: 
Our Mystery Shopping services will assist the client with survey questions and program design. The vendor may make recommendations as to the focus of the shop, the content and wording of the questions, the number and frequency of the shops, reporting formats, incentive programs and the use of the information.

Specific Individual Evaluations: 
Usually integrity related. A shop requested by a client because there is reason to believe that procedures are not being followed by a specific employee. (Could involve evaluating an employee's adherence to training, whereas employees who graduate from training are targeted for a mystery shop evaluation.)

Telephone Performance Evaluation: 
Utilizes a survey to covertly evaluate the compliance with telephone procedures of an employee or call center.

Video Recorded Shops: 
Shops in which video is recorded. Could be for either customer service or integrity. Restricted by law in some states.